PR Manager

Who you are

We are seeking a well-connected, creative public relations professional with a great turn of phrase and unhealthy obsession with cult beauty products. This role will launch our inhouse PR function working out of our London HQ.
The successful candidate will have at least 4 years expertise in beauty consumer media relations, with strong working contacts with both traditional print and digital content creators. 

We are looking for someone with old-school PR experience with a passion for new media and hunting out a wide range of opportunities, who knows how to build a great story.
You need to be a self-starter, strategic thinker, and enjoy working in a fast-paced, start-up culture.

You will be responsible for building and executing a strategic PR plan to support our mission to
become the most trusted beauty retailer in the world; telling stories through earned and owned
media about Cult Beauty, its brands and brand founders. This will require creativity, high judgment, a bias for action, strong ownership, the ability to multitask, strong backbone, and a willingness to earn trust, innovate and deliver results.


What you'll be doing 

Grow brand awareness of Cult Beauty amongst targeted audiences through creative brand communication strategy

  • Promote and respect core brand values and work closely with all departments - from marketing, content, ecommerce, buying, merchandising and customer service - to gather great stories and trends, deliver integrated campaigns and relevant content.

  • Propose and deliver launch plans for key Brand activity – from product placement to features to events - growing the profile of our exclusive and incubator brands and fostering strong, lasting mutually beneficial relationships.

  • Work with our Affiliate team to ensure blanket coverage of all brands and trend focuses.

  • Manage our PR agency, keeping them updated with the latest relevant opportunities at Cult Beauty and co-manage events.

  • Manage co-founder Alexia’s role as Spokesperson, generate quote opportunities for her and the Senior team to support Cult Beauty’s status as THE industry expert.

  • Manage and build Alexia’s IG channel into a second marketing stream for Cult Beauty.

  • Maintain and develop strong press contacts with national, mainstream, niche and online titles, and with key luminaries of the beauty industry.

  • Manage daily press office admin, reactive requests and general information dissemination.

  • Work in a highly agile way to spot opportunities and act on them as they happen.


  • 4 years PR experience, preferably some in agency.

  • Journalist-level writing skills, your press releases must read like the articles they will inspire.

  • Boundless energy, winning charm, a sharp wit, an easy smile and skin as thick as a rhino.

    Cult Beauty is an equal opportunities employer, comitted to hiring and developing the best talent. Hiring decisions are made solely on the basis of qualifications, skills or experience and as they relate to the particular role.